Fast Company On Winter Olympic Unis

Excellent piece over at Fast Company on the USA Uniform designs.

The Winter Olympics Uniforms: For God, Country, Fashion, and Sport

BY Joe DuffyThu Feb 11, 2010

As a designer, after the competition and the opening/closing ceremonies, what captures my attention is the way the countries present themselves in uniform and the role the uniform takes in projecting national imagery, sporting culture and fashion. First, of course, is team USA. The 2010 Winter Olympic ceremonial team uniforms are designed by Ralph Lauren, classically American styled with a sense of casual athletic ruggedness.

Read the whole thing here.